Paul Rand: American Modernist (Deluxe Edition)

$30.00

Excerpt from Jessica Helfand’s Paul Rand: American Modernist.

Combining the experimental formal vocabularies of their European peers with the material demands of American commerce, a select number of graphic designers helped inaugurate a new visual language that would revolutionize the role of design as both a service and an art. Of this group, none was so accomplished, or would produce as many lasting contributions to this field as Paul Rand.

200 in stock

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Excerpt from Jessica Helfand’s Paul Rand: American Modernist.

Combining the experimental formal vocabularies of their European peers with the material demands of American commerce, a select number of graphic designers helped inaugurate a new visual language that would revolutionize the role of design as both a service and an art. Of this group, none was so accomplished, or would produce as many lasting contributions to this field as Paul Rand.

Hardbound with copies with handmade Japanese endpapers, bound in cloth by the Campbell-Logan Bindery, Minneapolis.