The Next Page: Thirty Tables of Contents

$20.00

But the truth is, none of us really know what’s coming next. Not even designers.

With this in mind, we offer this book, compiled on the occasion of AIGA’s Twelfth Biennial National Design Conference in Denver last year. In it, we have choosen to narrow our sights to the written word, considering what we read next, how we move from one chapter to the next, and how we navigate through a single volume. Often overlooked by serious bibliophiles, the humble TOC is our portal into a world of knowledge. In the realm of the printed word, it heralds what comes next, a verbal proscenium with its own peculiar prose and typographic conventions.

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The Next Page: An Introduction

What comes next? Is it real or imagined? The rapture or the revolution? Utopia or Armageddon? Or is it something simpler, more tangible and more immediate — like, say, lunch?

Next is often a material goal: what will I get, and when will I get it? Where am I headed, how soon and how fast? Is it mere ambition that fuels such persistent hunger — or is it apprehension, even anxiety? Maybe it’s just a pragmatic instinct, a way of negotiating a path through the unknown and the unknowable. Will it rain tomorrow? Should I upgrade now, or later? The I Ching or the iPhone? But the truth is, none of us really know what’s coming next. Not even designers.

With this in mind, we offer this book, compiled on the occasion of AIGA’s Twelfth Biennial National Design Conference in Denver last year. In it, we have choosen to narrow our sights to the written word, considering what we read next, how we move from one chapter to the next, and how we navigate through a single volume. Often overlooked by serious bibliophiles, the humble TOC is our portal into a world of knowledge. In the realm of the printed word, it heralds what comes next, a verbal proscenium with its own peculiar prose and typographic conventions.

In this book, we have gathered together thirty Table of Contents pages from our personal collections. On the surface, the selection may elude standard organizational conceits: why a design collection that also includes poetry and fiction? Why Philip Larkin and not Billy Collins, Ayn Rand and not Philip Roth, Paul Rand and not Jan Tschichold? Like “next” itself, there’s no intentional logic or over-arching plan: we just found these examples engaging, the discrepancies between them even more so.

Some readers will appreciate their typographic form, while others will see further strategies at work — informational, strategic, philosophical, literary. There are odd, even anachronistic cultural references, gestures that date these books in a manner oddly soothing. They remind us that what we will be has, by its very nature, a great deal to do with where we’ve been — and that there is no future without a past.

— Michael Bierut, William Drenttel and Jessica Helfand

Copyright ©2007 Winterhouse Editions
ISBN: 1-884381-23-5
Designed at Winterhouse Studio, August 2007
Retina Agate font by Hoefler & Frere-Jones
Paper by Mohawk Fine Papers, Cohoes, New York
Printing by Finlay Printing, Bloomfield, Connecticut